Queen Tahj partners with NFL to design Super Bowl LIX logo (2024)

By FOX 8 Staff and Rob Masson

Published: Feb. 12, 2024 at 12:41 PM CST

NEW ORLEANS (WVUE) - With Super Bowl LVIII in the books, the NFL wasted little time in looking ahead to Super Bowl LIX, which will take place in New Orleans.

The league on Monday unveiled the official logo during a press conference in Las Vegas.

The logo was crafted by Tahj Williams, known simply as Queen Tahj in the Black Masking Indian community. Similar to the ornate outfits the tribes wear on Mardi Gras, St. Joseph’s Night, and Super Sunday, Williams crafted the logo with beads.

For the first time ever, the NFL collaborated with a local artist on the creation of a Super Bowl logo.

The artist who created our new logo, Tahj Williams, is the queen of her Black Masking Indian tribe in New Orleans, the home of Super Bowl LIX.

With a beading tradition and… pic.twitter.com/qC05f8VL76

— NFL (@NFL) February 12, 2024

Originally slated to host Super Bowl LVIII, New Orleans relinquished its hosting duties due to scheduling conflicts stemming from the NFL’s addition of an extra week to the season in 2021. The extra week pushed the Super Bowl date back and overlapped with Mardi Gras festivities.

The league subsequently designated Las Vegas as the host for this year’s championship game and rescheduled New Orleans for February 2025.

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In a hand-off ceremony held in Las Vegas on Monday, the hosting duties were transferred from the Las Vegas Raiders to a delegation representing New Orleans. Led by Gayle Benson, owner of the New Orleans Saints, and joined by Lt. Governor Billy Nungesser, Mayor LaToya Cantrell, and other key figures, the city accepted the responsibility with enthusiasm.

Queen Tahj partners with NFL to design Super Bowl LIX logo (1)

New Orleans boasts an impressive track record of hosting the iconic event, with Super Bowl LIX marking the city’s 11th time as host.

“Now, the focus is on New Orleans, but we’re no stranger to being on this world stage. There are good reasons why the NFL has chosen New Orleans as a host destination 11 times,” said 2025 Super Bowl LIX Host Committee Chair Marcus Brown. “From our spicy Creole dishes to our rich music and entertainment culture, and of course our Southern hospitality, we are built to host the hundreds of thousands of fans that will flock to the Crescent City for Super Bowl 59. It’s what we do, and we are excited to have the privilege to do it again in 2025.”

The most recent Super Bowl held in New Orleans was in February 2013, famously remembered for a temporary blackout during the game, where the Baltimore Ravens defeated the San Francisco 49ers 34-31. Beyonce performed at halftime.

Queen Tahj partners with NFL to design Super Bowl LIX logo (2)

“The City of New Orleans has a rich history in hosting Super Bowls – from Tom Landry in his fedora at Tulane Stadium to the storied 1985 Chicago Bears and their ‘46 defense’,” said Louisiana Lieutenant Governor Billy Nungesser. “It’s easy to remember what happens on the field, but as we all know, there’s a team behind the scenes working diligently for these moments to happen. I’m proud to work alongside our Super Bowl LIX Host Committee to host our 11th Super Bowl. It’s what we do best - together.”

Next Year’s @SuperBowl is in New Orleans.

During carnival season

Let the good times roll 🎭

#SBLIX I @GNOsports pic.twitter.com/lmUWFczetE

— New Orleans Saints (@Saints) February 12, 2024

“You’ll hear me time and time again say New Orleans is the perfect destination for major events like these – the Caesars Superdome sits in the middle of our downtown, only steps away from over 25,000 hotel rooms and our world-famous French Quarter, first-class dining experiences and some of the best music you can find on this planet,” said New Orleans Mayor LaToya Cantrell. “But perhaps our greatest asset in New Orleans is our people. These events are not possible without the hard work of our Host Committee team, the commitments from local sponsors, the men and women in our city’s services including our first responders, and the involvement of thousands of volunteers needed to create a successful event and the bustling hospitality industry.”

Greater New Orleans Sports Foundation and Host Committee President/CEO Jay Cicero echoed the elected officials’ remarks and the mantra when it comes to the Super Bowl in New Orleans.

“It’s what we do,” Cicero said. “Serving as the staff for the Host Committee for a 4th time, the Sports Foundation knows it takes teamwork with our partners, hard work, creativity, experience, and a state and city ready to host the fans, media, and sponsors who travel to attend the game and partake in the unique culture and hospitality New Orleans has to offer.”

Super Bowl LIX will kick off on Feb. 9, 2025. It will be broadcast on Fox.

Early betting favorites to contend for the title are the San Francisco 49ers (+550), Kansas City Chiefs (+650), Baltimore Ravens (+900), and Buffalo Bills (+950).

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Queen Tahj partners with NFL to design Super Bowl LIX logo (2024)
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